Leads will be coming into the system once you are running ads that are trying to capture leads. In order to make sure that we know a lead has come into the system, we want to have an internal notification in our workflow. An internal notification will notify us that a workflow has begun. The messaging in the internal notification can be customized to notify you with whatever information that you want. You can use a custom value to make sure that the system will always pull in the new contacts information in the message. Watch this video to learn more and have a walkthrough of how to set it up.